Shashank Desai
I'm a Growth Marketer
About Me
Welcome to my professional space! I am Shashank Desai, a seasoned CRM Specialist and Growth Marketing professional with over 5 years of experience spanning diverse industries, including EdTech, SaaS, and health & wellness. Having collaborated with 4 leading organizations, I specialize in designing data-driven strategies to optimize user engagement, retention, and revenue.
Years of Experience
Projects
Tools Used
Million USD Revenue Generated
Technical Skills
Resume
Explore my professional journey, where I’ve driven growth through data-driven marketing strategies, innovative campaigns, and impactful CRM solutions across industries. Each role reflects my commitment to delivering measurable results and building meaningful user experiences.
Summary
Results-driven CRM Specialist and Growth Marketing professional with over 5 years of experience in designing data-driven strategies that boost user acquisition, engagement, and retention. Skilled in leading cross-channel campaigns, optimizing customer journeys, and leveraging tools like CleverTap and HubSpot to achieve measurable business growth. Renowned for delivering $8 million in revenue, improving retention by 25%, and mentoring teams to execute high-impact marketing initiatives.
Education
Master of Sports Management
2017 - 2019
International Institute of Sports Management, Mumbai
A dynamic program that combined practical and theoretical learning through case presentations, internships, research projects, and industry exposure. With a curriculum encompassing Marketing, Economics, Management, Organizational Behavior, and Business Analytics, I developed a comprehensive understanding of core business principles. The program’s emphasis on real-world application, including event and industry interactions, equipped me with the analytical, strategic, and interpersonal skills essential for driving impactful growth and managing cross-functional teams in my career.
Bachelor of Commerce
2014 - 2017
S.S. Dempo College of Commerce & Economics
Majored in Financial Accounting and Taxation provided a solid foundation in business fundamentals, including Micro and Macro Economics, which enhanced my understanding of market dynamics and economic decision-making. The program also included comprehensive studies in Business Management, along with a focus on research through a final-year paper submission and semester-wise presentations. These experiences honed my analytical, organizational, and presentation skills, which have been instrumental in my ability to approach challenges with a structured and results-driven mindset.
Professional Experience
Assistant Manager - Growth Product Management
September 2024 - Present
Rally OurBus, New Delhi
- Led cross-channel marketing campaigns, driving 20% of total revenue ($2.5 million) within 4 months and significantly improving user engagement across email, push notifications, and app communications.
- Designed and launched 12+ personalized user journeys, including Abandoned Cart and Win-Back campaigns, boosting user retention by 25% and contributing to 7% of monthly revenue.
- Revamped crowdfunding campaigns by implementing user segmentation strategies, achieving a 12% increase in conversion rates.
Lead - Growth Product Management
March 2023 - January 2024
Text Mercato, Bangalore
- Optimized email marketing and SMS campaigns, achieving a 60% increase in lead generation with the lowest cost per lead (CPL) across all channels.
- Improved the sales-qualified leads by increasing LinkedIn engagement by 14% within 3 months using automation tools.
- Enhanced top-of-funnel engagement to 97.37%, contributing to more effective cross-channel marketing and increased customer acquisition.
Senior Associate - Growth Product Marketing
August 2022 - March 2023
Unacademy, Bangalore
- Drove $5 million in CLM revenue in 2022, focusing on user acquisition, engagement, and retention through email, push notifications, and in-app communications.
- Managed multi-channel campaigns, including email, web pop-ups, SMS, WhatsApp, and app notifications, reaching over 100 million learners globally.
- Led A/B testing experiments, improving campaign performance and user journey optimization.
- Trained a team of 4 talented juniors in campaign execution, user segmentation and calendar planning.
Category Associate - Test Prep Business
August 2021 - July 2022
Unacademy, Bangalore
- Collaborated with 200+ YouTube partner channels, driving a 15% increase in learner acquisition through targeted cross-channel campaigns.
- Partnered with K12 channels, resulting in the acquisition of 10,000+ new learners.
Associate - Athlete Management & Brand Activations
August 2019 - July 2021
Fast&Up India, Mumbai
- Serviced 400+ athletes and influencers, including Olympians and renowned cricketers, leveraging data-driven strategies to increase brand exposure.
- Executed 30+ BTL/TTL campaigns across various digital platforms, fostering fan loyalty and engagement.
Testimonials
Feedback from clients and colleagues highlighting my work and contributions.
A thorough professional, extremely hardworking, and sincere soul. He is a great problem solver who always maintains cool in difficult times.
Romil Barthwal, Army Veteran
CEO, B&C
He delivered every task assigned to him with great creativity. He is a great learner, also very spontaneous in action.
Varada Mhambrey
Product Marketer, IFD Technologies
Shashank was a delight to work with. He is insanely proactive and patient and has solutions for every problem and query.
Rashmi Gupta
Senior Advisor(Product Marketing), Dell Technologies
His ability to collaborate with cross-functional teams, understand market dynamics, and craft compelling communication strategies made him an invaluable asset to our team.
Ali Sadhik Shaik
Head of Product, Hash Network
Contact
Let’s connect! Whether it’s a collaboration or a quick chat, I’m just a message away!